TECHNOLOGY ADVANCEMENT IN MASS MEDIA HAS CHANGED SOCIETY & CULTURE

Technology today allows us to instantly find answers online, access to media, capture a moment, communicate with someone and expect results instantly. I chose to discuss improvement on instant gratification, newsgathering and texting over talking. We want it now, now, now and we won't settle for anything less. This instant gratification stunts children's ability to build, to allow to be critical consumers of media (Weinberger, 2014). This has become a cultural limitation because, children today they don't understand learning comes at the end of doing, says Weinberger. A recommendation from Weinberger is that in children we focus on effort not on outcome. I think this will work with us as adults as well.   The instant answers and access isn't necessary for us, put it’s become a part of us and it is because it is convenient, but defiantly not a need to have everything be done faster and immediately. The technology is here to stay for while at least, but we can lessen t

Reposted from April 30, 2017 The definition of news gathering is of or relating to the process of collecting and reporting news, according to dictionary.com. One of the ways technology has changed the work of communicators is by crowd sourcing and news gathering. The crowd or audience can add a location or topic to a social media post with a hashtag (#) to create a story trending and a chain of posts connected, providing information for journalists. Crowd sourcing gives the people a voice in the news gathering, according to Kolodzy (2013, p. 38). The audience is going to get closer to the story “is going to get closer to the story, get closer to us and we need to keep pace with the way the audience expectations are changing in terms of how we are reporting the news but also how we are bringing people to the conversation and reporting back what they are telling us as well, according to Marrouch (2014). The crowd sourcing provides communicators a faster way to have more informatio

Reposted from April 30, 2017 Technology has changed the work of communicators and their storytelling, and as it evolves so will the training. Storytelling moved opera to vaudeville, radio news to radio theater, film to film in motion to film in sound, color, 3D, on VHS and on DVD, according to Sabia (2011). Sabia’s TED talk discusses the evolution of storytelling and how the internet and social media have impacted storytelling by providing a farther reach than ever before. Social media allows us to share with others our own stories through video, photo and text. In 6,000 years of storytelling, it’s gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls, says Sabia. Because of the internet people can broadcast their stories via social media globally. The technology changes has influenced training for communicators to learn digital tools and technology. The audience for this type of storytelling is now a global audience, and reaching them in a shorter a

Reposted from April 30, 2017 Technology has changed the collaboration and work of communicators with co-workers and team members. Seventy-nine perfect of people work on virtual teams, according to Burg (2013). Collaboration used to happen in board rooms with white boards and bagels. Today it’s on documents being edited by multiple people all over the world, says Burg. This is true as meetings I have been in we use documents edited by people in other places. With technology like The Cloud, communicators can collaborate on a project together without having to be in the same location or even in the same country. Everything you need is file wise, since accessible on a device will be close to you on The Cloud. Everything you need is physically close to you, which means accessing your data is fast and easy, as Griffth (2016). Being a communicator, there are times one may be traveling, out in the “field” and not at their desk and computers, and needs access to their files and connections